There’s no denying that everything conceivable is beginning to be carried out on the web. The internet has been a big hit, and whether we like it or not, it’s here to stay. With the rise of search engine marketing (SEM), many businesses have shifted their focus from print campaigns to search engine optimization (SEO) and pay per click (PPC) campaigns. Some have even shifted from advertising in a physical newspaper or journal to advertising solely on a newspaper or journal’s website. But is print truly dead?

Not quite yet! Sure “the net” has taken off in a direction of its own, but that doesn’t render print ads useless. SEM has exploded primarily because of its ability to target those already looking for a product or service, the data it provides and in return, the ease of which return on investment (ROI) can be measured. While print marketing doesn’t yield the same type of targeting, it does provide targeting abilities. One example is niche marketing. Market niches can be geographic areas, religious groups, an industry, age or ethnic groups, or any other particular group of people. An important niche for print is the elderly. The vast majority of this group has yet to forsake printed newspapers and journals, preferring them over internet marketing.

The elderly alone will not be enough to increase print advertising revenues. Luckily for print publishers QR codes (you know…the funny looking, multi square bar codes that allow the rapid delivery of content to mobile devices) are becoming the new thing in advertising by allowing print ads to be trackable and will perhaps save print advertising from flatlining.